Mission Statement Builder
  • Home
  • How to Build a Mission Statement
Select Page

How to Build Your Mission Statement

Human beings are driven by purpose. Do you know yours? Defining your mission statement can lend powerful direction to your work, your family, and your life. We can help you put it all into words. 

What is a Mission Statement? 

A mission statement is a clear and concise summary of your purpose and priorities.  It’s the map by which you make decisions and a compass to keep you on the road to success. It’s a critical part of building a life of purpose, accountability, and fulfillment.  

While many organizations use mission statements as a guideline for how they practice business, individuals can use personal mission statements to find their own sense of purpose, and families can use them to define and live by their values. 

The most powerful mission statements are both memorable and practical—you can turn to them for guidance in crisis or for help during tough times. They address the most important aspects of your life and represent the best in you or your organization.  

A mission statement is an action-based statement that is generally short and succinct—between one to three sentences.   

Why Create a Mission Statement? 

It is so easy to lose focus during the day. Your most important work—whether that’s business strategies or spending time with your children—can sometimes get lost in the shuffle. Having a check point or rest stop during the day can help you refocus on the most important. Mission statements are that rest stop. Those words can motivate and inspire teams and customers, aid in strategic planning, and guide organizations towards clear goals for growth and development. 

Having a firm grasp on your purpose, who you are and what you stand for, is essential for personal and industrial growth. The hardest part is putting it on paper. That’s where we want to help!  

How To Create a Mission Statement 

When writing a mission statement, you don’t just put down the first thing that comes to mind and call it good. It takes time. It requires careful reflection about yourself and what matters most to you, your family, or your team. Your mission statement should: 

  • Be based on principles of effectiveness. 
  • Clarify what is important to you—consider your deepest values. 
  • Provide direction and purpose. 
  • Address the most important aspects of your organization or life. 
  • Represent the best in you.  

A mission statement should be revised and polished until it is exact and true. Once you have it, refer to it often and let it serve as a reminder of who you are and what your purpose is. Adapt it as needed, but always be sure it’s grounded in honest principles and authentic ambitions. 

A mission statement isn’t just for corporations. Individuals, families, and teams all have unique and specific goals. So, all of them deserve a unique mission statement. Just be sure it reflects what really matters most to you and the people involved. What type of mission statement do you need to craft?   

Personal Mission Statement 

By identifying your passions, values, and what you want out of life, you can focus all your efforts toward reaching your potential and achieving your goals. 

Team Mission Statement 

Set your team or organization up for success by defining its mission. Get everyone on board and aligned with the same end in mind. 

Family Mission Statement 

Define what matters most to your family with careful consideration. Whether that’s peace, happiness, cleanliness, or less phones and more fun, involve everyone for a stronger statement. 

Ready To Start Your Mission Statement?

A mission statement is a clear and concise summary of your purpose, priorities, and things you need to do each day to reach your goals. Defining it can lend powerful direction to your work, your family, and your life. Now let’s put it all into your own words.

Start Your Mission Statement

More Inspiration

Booker T. Washington

Booker T. Washington

by Nick Ames | Feb 21, 2020 | Featured, Inspiration

Next Entries »

Follow Us

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe to the FranklinCovey On Leadership newsletter:

Subscribe

Subscribe to the FranklinCovey On Leadership newsletter:

Terms | Privacy | Contact

© Franklin Covey Co. All rights reserved. 

We can’t form effective relationships with others if we don’t know ourselves. Knowing yourself, your story, your mission, your values, and priorities—it’s a requisite to leading others.

Scott Miller

Greatness lies within each of us. In order to find it, we have to leap over paradigms that limit us and toward new paradigms that liberate us.

Todd Davis

If you knew you couldn’t fail, what would you give your life to?

Stephen R. Covey

Remember, it’s not what you say, but what you do that counts. As a leader, your behavior by default becomes the standard for everyone else. Not what you say.

Victoria Roos Olsson

The principle is simply this: We tend to get what we expect—both from ourselves and from others. When we expect more, we tend to get more; when we expect less, we tend to get less.

Stephen M. R. Covey

Every child is born with unique gifts and talents. Be the one to untie the ribbons and open the package.

Muriel Summers

Competing priorities often prevent you from achieving extraordinary results. Redefine your current roles in terms of extraordinary results to achieve your mission.

Kory Kogan

Remember, life is a mission, not a career. A career is a profession. A mission is a cause. A career asks, “What’s in it for me?” A mission asks, “How can I make a difference?”

Sean Covey

Once you’ve decided what to do, your biggest challenge is getting people to execute it at the level of excellence you need.

Chris McChesney

The thing I learned is that you don’t invent your mission, you detect it. You uncover it, as it were.

Stephen R. Covey