What is a Mission Statement
Why Create a Mission Statement
How to Create a Mission Statement
What do you
stand for?
What
do you
stand for?
Human beings are driven by purpose. So, what’s yours? Defining it can lend powerful direction to your work, your family, and your life. We can help you put it all into words.
Mission Statements and Counting
“How different our lives are when we really know what is deeply important to us, and keeping that picture in mind, we manage ourselves each day to be and to do what really matters most.”
– Stephen R. Covey
When You Define Your Mission, You Uncover Your Path
A mission statement is a clear and concise summary of your purpose, priorities, and things you need to do each day to reach your goals. A mission statement is a critical part of building a life of purpose, accountability, and fulfillment. It’s a compass to keep you on the road to success.
Every Mission Matters
Mission statements aren’t just for corporations. Individuals, families, and teams all have unique and specific goals. Therefore, all of them deserve a unique mission statement. Just be sure it reflects what really matters most to you and the people involved. What type of mission statement do you need to craft?
Personal
By identifying your passions, values, and what you want out of life, you can focus all your efforts toward reaching your potential and achieving your goals.
Team
Set your team or organization up for success by defining its mission. Get everyone on board and aligned with the same end in mind.
Family
Every family wants to be happy. But what happiness looks like and how to attain it is different for each one. Define what matters most to your family.
Booker T. Washington
Civil Rights LeaderBooker T. Washington was an American educator, author, and civil rights leader. He worked tirelessly to elevate the disenfranchised African American community through self-help and education. His legacy continues today through his books and the institution he helped create and advance.
Amelia Earhart
Aviation PilotAmelia Earhart was a record-setting pilot and aviation pioneer. Her courage and persistence have inspired generations of aviators and anyone with an audacious goal and the tenacity to pursue it.
Benjamin Franklin
Founding FatherFounding Father of the United States, breakthrough inventor, creator of the American postal and library systems, discoverer of electricity—Any one of Benjamin Franklin's accomplishments would have secured his lasting impact on history.
Helen Keller
Political Activist and AuthorAfter losing her hearing and sight at a young age, Helen Keller traveled the globe as one of the most influential humanitarians in the 20th century, meeting with world leaders to advocate for and encourage those with vision loss.
Understand Your Purpose by Defining It
When writing a mission statement, you don’t just put down the first thing that comes to mind and call it good. It takes time. It requires careful reflection about yourself and what matters most to you, your family, or your team. It should be revised and polished until it is exact and true. Once you have it, refer to it often and let it serve as a reminder of who you are and what your purpose is. Adapt it as needed, but always be sure it’s grounded in honest principles and authentic ambitions.
Essential to The 7 Habits of Highly Effective People®
Mission statements are an integral part of Habit 2: Begin with the End in Mind. In Stephen R. Covey’s bestselling book, The 7 Habits of Highly Effective People. Personal leadership requires clarifying the kind of life you want to live—the masterpiece you want to create as the artist of your own life.
Real Determination Creates Real Success
Once you craft your mission statement, you'll have a clear understanding of what it will take to succeed. To help you and your team along the path, use these tools and resources expertly designed to help accelerate the success of individuals, families, and teams.
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