Mission Statement Builder

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Step 1 of 11

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What is your name and organization (enter N/A if not applicable)?

First Name*

Last Name*

Organization Name*

What is your work email?

Email **

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Brainstorm

Start by gathering all key team members in a non-disruptive setting, such as an offsite location. Be sure to devote enough time for the exercise. Before the brainstorming session starts, remind team members of the goal of this exercise. Encourage them to be creative and remind them there are no bad ideas in brainstorming. Then, ask them to begin by sharing their ideas of your organization’s purpose and vision, and record the answers so that everyone can see them.

Brainstorm (continued)

What does our team want to be known for?*

What kind of workplace do we want to have?*

Brainstorm (continued)

What do we want to achieve?*

What unique contributions can we make?*

Where do you live?

Country*

Postal Code*

What is your organization size and title?

Organization size:*

What is your title?*

Prioritize

As a team, assign a value or rank to each idea or theme that was proposed in the brainstorming step. Which themes are rising to the top?

Try using FranklinCovey’s prioritization method. As a team, start by labeling each idea with an A, B, or C according to its importance. Then, within each letter, rank each idea numerically so you have A1, A2, B1, B2, etc. Then, discuss the top five or seven in greater detail.

What does our team want to be known for?
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What kind of workplace do we want to have?
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What do we want to achieve?
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What unique contributions can we make?
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What are the top five to seven ideas or themes?*

Refine

Now that you have your top five to seven ideas or themes, you can start to refine them to shape a mission statement. Work collaboratively to create a draft of the statement, with the end goal of one concise paragraph. Keep refining it until you get closer to consensus.

What are the top five to seven ideas or themes?
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How can we best capture these ideas or themes in a single paragraph?*

Need Some Inspiration?

Once you’ve decided what to do, your biggest challenge is getting people to execute it at the level of excellence you need.

Chris McChesney

Finalize

Reach a final consensus on your team’s mission statement and enter it here. When complete, please continue to the next step for the final review.

How can we best capture these ideas or themes in a single paragraph?
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What is your final mission statement?*

Need Some Inspiration?

The thing I learned is that you don’t invent your mission, you detect it. You uncover it, as it were.

Stephen R. Covey

Review

Thank you for taking the time to build your Mission Statement with FranklinCovey today! We’re glad to be with you on your journey towards focused clarity and purpose.

Before submitting, please review your answers. Once you click “Submit”, your information will be final and you will not be able to edit or return to it.

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